Content: Privacy policy

Data privacy statement

1.    Introduction
2.    Personal data
3.    When do we collect personal data?
4.    What personal data is collected?
5.    Cookies
6.    Consent to cookies/opt-in
7.    Deleting cookies and surf history
8.    Third-party services
9.    Rights related to personal data
10.  Data security
11.  Data controller
12.  Transferring personal data
13.  Duration of data storage
14.  Contact information
15.  Final provisions


1.    Introduction

APG|SGA AG (hereafter referred to as ‘APG|SGA’ or ‘we’) relies on open and transparent interaction, even where data protection is concerned. We abide by data protection legislation and make every effort to handle personal data with care. This data privacy statement serves to provide you with information about how we handle personal data.

For the data protection notice for apps with integrated APG|SGA functions, please refer to this separate data protection guideline.

2.    Personal data

‘Personal data’ includes all information that relates to an identified or identifiable natural person. In this data privacy statement, when we use the term ‘processing’, we mean any handling of personal data. This includes, for example:

  • collecting,
  • storing, 
  • managing, 
  • using,
  • transmitting,
  • publishing or
  • deleting personal data. 

We only ask for personal information where it it necessary in order to provide our own services and handle transactions enacted with APG|SGA, and where it allows us to offer our customers and partners better service. 

3.    When do we collect personal data?

We collect your personal data whenever we have contact with you, which can be both online as well as routine personal contact. For example, we collect personal information in the following circumstances:

  • You are a business partner (partner, customer, supplier);
  • You apply for a place as an intern, apprentice or employee;
  • You visit our online services (see item 5ff.);
  • You receive a newsletter or participate in a contest;
  • You participate in market research or a survey;
  • You communicate with us on special occasions, such as farm festival, poster night, general meeting, etc.

4.    What personal data is collected?

The personal data collected varies as much as the circumstances under which we collect data, for example:

  • Name and first name
  • Gender
  • Date of birth and age
  • Address
  • Phone number
  • E-mail address
  • Marketing data such as requirements, wishes, preferences

APG|SGA avoids the processing of personal data that is of an especially sensitive nature, and therefore especially worthy of protection, as much as possible - e.g. concerning your political opinion, your religious and philosophical beliefs, your union affiliation, your health, your sex life, or your race. We would like to draw your attention to the fact that personal information you provide on a voluntary basis (such as submitting a CV to apply for a position) may be saved.

5.    Cookies

To adapt our website to user requests and make your surfing experience as convenient as possible, we use ‘cookies’. A cookie is a small text file that is copied from a website to your hard drive. Cookies do not cause any damage to your computer or contain any viruses. The cookies we use do not store any personal data.

6.    Consent to cookies/opt-in

The use of cookies requires your express permission.

7.    Deleting cookies and surf history

You can opt against the use of cookies at any time by deleting the cookies set by APG|SGA online services. This can be done by deleting the cookies or surf history via the settings in your internet browser. If you opt against the use of cookies, this prevents your settings and preferences from being stored, which means that these will have to be entered again each time. Likewise, data related to your behaviour can only be collected to a limited extent or not at all.

8.    Third-party services

We make use of the services of various service providers and partners (third parties), whereby your data will also be processed by these companies where necessary. We require our third party providers to handle the personal data they receive according to APG|SGA’s data privacy statement. In particular, we use the services of Google Inc. and Facebook on our websites. 

We use Google Analytics, a web analysis service of Google Inc., as a tracking system. More information about Google Analytics can be found at

Among other measures, we use Google Inc’s reCAPTCHA service to protect your orders. The request serves to discern whether the entry is made by a person or improperly by automatic machine processing More information about Google’s data protection guidelines can be found at

Our website uses social plug-ins (‘plug-ins’) for the social network, which is operated by Facebook Inc. (‘Facebook’). Plug-ins are marked with the Facebook logo or the phrase ‘Facebook social plug-in’.
More information about this can be found at:

APG|SGA’s online services may also include links to third-party websites. APG|SGA does not make any guarantees or provide any warranty regarding these websites. It is expected that the owners and operators of these third-party websites may collect, use or share personal data under other circumstances than AGP|SGA. For further information, we recommend consulting their hosts or referring to their data protection guidelines.

9.    Rights related to personal data

You can assert your data protection rights at any time. You have the right to request information about the data that has been collected and processed about you. You can request that it be modified or deleted. To do this, please e-mail us at 

10.    Data security

We take appropriate technical and organisational measures to protect data from unauthorised processing. 

11.    Data controller

We are legally obligated to disclose to you the data controller of your personal data. The data controller is APG|SGA AG.

12.    Transferring personal data

Except for the use stated under ‘8. Dienste Dritter‘, we will not transfer any personal data to third parties. This does not include transfer prescribed by law or ordered by judicial ruling.

13.    Duration of data storage

Data will be kept as long as is necessary to provide our services or as obliged by law. 

14.    Contact information

APG|SGA’s contact information in relation to data protection is as follows:

Data protection
Giesshübelstrasse 4
P.O. box 1501
8027 Zurich

You can also send e-mails related to data protection to the following address:

15.    Final provisions

The place of jurisdiction for all disputes arising from this data privacy statement is Zurich.  However, APG|SGA is entitled to prosecute you in the respective court of your place of residence or business, or in any other competent court. 
The data privacy statement is subject to Swiss law. If there are loopholes in this data privacy statement or individual provisions are invalid or void, this shall not affect the validity of the remaining provisions in this data privacy statement. The invalid/void provision shall be replaced by one that is legally permissible and comes the closest to the meaning originally intended.

APG|SGA expressly reserves the right to modify this data privacy statement. Modifications will be published promptly on the respective website. Your consent to changes will be gathered where necessary. 



Privacy policy 

Personalized advertising - privacy notice APG|SGA Interaction

1. Why this privacy notice?

The app you use contains a function to serve you with advertising through this app and other channels on mobile devices you are using. This advertising is tailored to your personal needs („personalized advertising“). The function is operated by the advertising company APG|SGA Interaction („APG“ or „we“).

With this notification we would like to inform you:
(a)    what kind of data will be collected;
(b)    how and for which purposes these data are processed;
(c)    what options you have if you do not wish to receive personalized advertising;
(d)    whom to approach should you have any questions.

2. What kind of data will be collected?

2.1.    Advertising ID (ad ID)
The operating system of your mobile device generates a so-called ad ID. This is a unique identification number that is used to provide you with personalized advertising. With this ID the collected data of the mobile device can be allocated to the corresponding user, but APG cannot draw conclusions regarding your identity with this ID. You remain anonymous to us. We do neither have the means nor an interest to find out who you are. Should you still want to know how to reset or disable the ad ID, please find here corresponding information for iOSor Android.

2.2.    Device data

We collect different data about your mobile device and the app you use, such as:

  • device type;
  • operating system;
  • language settings;
  • network provider;
  • current network connection;
  • session ID and status of the app (active, in the background, disabled).

2.3.    Location data

We use  GPS data (global positioning system) with which we can determine the actual location of your mobile device. 

2.4.    Behavioral data
We can record the user behavior within the app, for example how long you stay on a specific display, if you have clicked on an ad or if you have redeemed a voucher. 

2.5.    Profiling and categorizationThe device, location and behavioral data are linked to the ad ID. We are thus able to create a user profile. Then, we assign certain categories to this user profile, such as commuter, student, movie-goer, etc.

3. For what purposes the data will be processed?

The location and behavioral data as well as the thereof derived user profiles are used to analyze the consumer behavior and customer potential and based on this to create automated forecasts about future customer needs and purchase decisions. This information is used to provide you with situational and personalized advertising messages or offers on your mobile device.
The device data are needed to deliver personalized advertising in the suitable format and through the appropriate channel.

The profile data remain with us and will not be disclosed to third parties. 

Finally, the data are used to provide third parties with information about the movement and consumer behavior on an anonymous basis. For example, we may inform a retail store about the number and structure of people who passed by the shop windows and later entered the store within a certain period.

4. What options do you have if you do not want to receive personalized advertisements?

4.1.    Disable or reset the ad ID
You can disable or reset the ad ID in the settings of your mobile device at any time:

  • If you reset the ad ID, all links to this ID will be repealed and the profile will be deleted, but a new ad ID will be generated.
  • If you disable the ad ID, the collected data cannot be associated with any user. No profile is created.

For instructions to disable or reset the ad ID, please refer to Apple (iOS) or Google (Android).

4.2.    Disable or restrict location tracking

Your location is only recorded if you have enabled the positioning service on your mobile device.

If you do not wish to receive location-based advertising, you can prevent or restrict access to your position at any time. If you disable the positioning service, your location won’t be recorded. You can disable the positioning service  in the settings of your mobile device. 


5.  Contact

APG is responsible for the data processing. Should you have any questions, please contact the following address:

Requests concerning the processed data can only be handled if you provide us with the ad ID. We reserve the right to reject requests should there be any doubts concerning the assignment between the person and the ad ID.

Should you like to know if and how the app operator processes your location data, please refer to the privacy notice from the app operator.