News & Medienmitteilung
APG|SGA intensifies activities in the area of mobile media and launches new segment brand APG|SGA Interaction
APG|SGA, Switzerland’s leading Out of Home advertising company, is pursuing new digital avenues and expanding its activities in the areas of mobile media, interactive and data collecting. This is based on its belief that mobile media will become an increasingly integrated part of the Out of Home Media market. The growth of mobile Internet usage in the context of digital and analogue Out of Home advertising enables effective targeting of groups, as well as new interactive forms of advertising along the customer journey. By establishing the new segment brand APG|SGA Interaction on 1 February 2017, the market leader aims to provide advertising clients and partners with high-quality services for planning and handling mobile advertising campaigns, and to develop new products. In the process APG|SGA has taken over a start-up company specializing in beacon technology, together with its employees, and will roll out a beacon network in the near future. Raphael Bratschi, a proven industry expert who joined APG|SGA on 1 September 2016, will be the new Head of APG|SGA Interaction.
Raphael Bratschi – a new face at APG|SGA: the market leader driving the link between out of home and mobile media
APG|SGA has recruited Raphael Bratschi, an experienced industry expert and specialist with a track record, to expand its activities in the mobile media, interaction and data collecting segment. Raphael Bratschi will take up his post at the Swiss market leader for out of home advertising on 1 September 2016.
"Guess why beacons" was the name of the two-week pilot launched by loyalty app poinz, Swisscom and out-of-home advertising company APG|SGA at the Glatt shopping centre in Wallisellen. The three partners piloted a new form of beacon technology.
In spring 2014 «Double Impact» was launched, a product that enables posters to be combined with advertising banners on mobile devices. Now, APG|SGA is adapting the offer for display advertising to reflect the new opportunities. From now on, target group can be delimited even more precisely by age and gender, even in large cities.